A world-class waterfront development is planned for the City of Bunbury - Western Australia's unofficial capital of its fast-growing South West region.

The transformation of the waterfront to a sought-after coastal destination will give Bunbury 5km of improved public waterfront, better family beaches, a marina, retail and commercial areas, visitor accommodation and housing.

Bunbury Waterfront has the potential to attract nearly $3billion in investment for Bunbury over the next 30 years and generate an estimated 3,000 jobs during the building phase and 7,400 jobs in the longer term.